USB Bank Campaign & Website
Goal
USB Bank needed to create a print campaign to highlight the advantages of their new "Everyday" plan.
Solution
I used isometric illustration and vibrant contrasting colors to highlight the benefits through simplified metaphors that were easy to read and understand. The three benefits for which metaphors were used were cash-back, free deposits, and multi-currency debit cards.
Result
The print campaign provided a simple and engaging way for the audience to learn about USB Bank's new plan.
