Meiso Matcha Brand Identity
Goal
Meiso Matcha needed to create a design to be used across all of their packaging and promotional materials. Brand identity including a new logo needed to be created as well.
Solution
I developed a new logo, icons, packaging, and promotional materials in a style that was simple, minimalistic, and modern. The design provided differentiation among the 3 types of tea offered through the use of different icons for each specific type.
Result
The new brand identity, packaging, and promotional materials provided the recognition needed for the product to enter a new market.
